LOGO & BRANDING

LOCATION

• Shield Design reflects April Sound’s gated community

• Water represents Lake Conroe

• The top arch curve, stained glass, the cross, & Colors represent our iconic sanctuary stained glass

THEOLOGY

• The light represents The Father, the cross represents The Son, and the water represents The Holy Spirit

• The three waves of water also represent the Trinity

• As an additional overall motif, the cross acts as a lifesaver which communicates our value of a simple gospel: that Jesus saves us from our sin.

• The shield design communicates the importance of sound doctrine & sound faith.

CULTURE

• The main font uses strong serifs, reflective of a hymnal while the subfont comes directly from modern industry-standard worship lyrics

• Colors and iconography refer to our liturgical and interdenominational style

• The flat minimalist design resonates with our desire to reach and impact our present time

• These elements work together to bridge our ancient faith with today’s world.

NEW BRAND COLORS:

SECONDARY VARIATIONS: